ABOUT

STACH & CO. is a upscale modern day mercantile that offers thoughtfully curated collections of unique gifts, fine wines, cigars, gourmet food, decor, bridal registry and more!

In 2017 owner, Ashlee Haycraft, opened the first STACH & CO. boutique in a 116 year old cottage that overlooks beautiful Lake Guntersville. The iconic property is located downtown Guntersville in the entertainment district. Today, STACH has grown by leaps and bounds. Ashlee has expanded to a second brick and mortar location in Albertville AL, opened a Business District with offices, an online store and warehouses, as well as a mobile crew that participates in off-site catering, workshops, creative parties and pop-up shops. And for the cherry on top.... She also owns a vacation rental property located next to the Guntersville STACH that overlooks the new City Harbor.  

Ashlee was born in Guntersville, grew up there, raised her daughter there and still lives there with her husband Marty, daughter Kamryn and pup Harley. She is a University of Alabama Huntsville graduate who earned a B.S.B.A. in Marketing. After graduation Ashlee built a successful sales career of 10 years in the railroad industry and she is full of wanderlust (Which you can see in items found throughout the shop that were inspired by her travel). She's transformed STACH into the lifestyle brand that it is today. Her popular "OOTD" and "TRAVEL VLOGS" give customers so much more to experience. And we hear she has a talk show coming soon. Even with all the buzz, Ashlee's greatest passion is serving others and community involvement. After opening the Guntersville STACH she created the STACH foundation for Fundraising and they host dozens of fundraising events for various organizations each year. 

"This truly is the greatest community in the world. Stach allowed me to quickly meet new people and get involved in the community. Customers became friends and now most of them are like family. I want every single person that comes into STACH whether they purchase anything or not feel comfortable and welcomed. I want them to feel like they are coming to their friends' house to hang out and share their lives with us. And I feel pretty confident that they really do!"

Friendly faces, a warm welcome and peppy personalities will keep you coming back for more. Ashlee and her team have a tremendous passion for what they do and it is completely inspiring and their excitement is contagious!